Blog: Production triangle and the sum of all parts
Siobhan McCarthy knows digital content buyers want content that’s high in quality, cheap and delivered quickly – but who can actually pull this off?
Producer talks new Hulu docu-series sponsorships
To help recoup some of the seven-figure budget of My Side of the Sky, producers cut product integration deals with Subway and Truth/Legacy.
Could Twitter leverage internet-TV chatter?
Marketers can hone in on those who tweet about what they’re watching on TV, but what if they want to reach #OITNB and #Betas fans?