Booking it: Why so many YouTubers are becoming authors
Print and e-books are becoming increasingly popular vehicles for online influencers to make a name for themselves and broaden their audience reach.
Digital influencers rise in Forbes’ 30 Under 30 ranks
From YouTube’s Lilly Singh to Viner Shawn Mendes, online stars now mingle comfortably with mainstream millennial entertainers and entrepreneurs.
Sam Rogoway on the new nature of fandom
From the Big Chair: The Victorious CEO shares his thoughts on creating the digital equivalent of the watercooler, and how to empower fans.
Rachel Levin tops Zefr list of influencers under 21
The L.A. social marketing co says some online creators have more clout among fans than late-night TV stars like Stephen Colbert and Jimmy Fallon.
What Forbes learned from ranking the top-earning YouTubers
The author of the magazine’s 2015 ranking explains why subscribers and views aren’t everything to online influencers.
Digital talent takes viewers through the dictionary
YouTubers and Viners are part of the first online video campaign for Dictionary.com, defining the latest words inducted into the reference site.
The Amazing Race casts digital stars in upcoming season
The linear reality series is banking on the online popularity of influencers Tyler Oakley, Ashley Jenkins and Brodie Smith.
Abrams Artists Agency signs four YouTube stars
The agency has signed vloggers Ann Reardon and Jason Pinder, as well as the stylish Glamtwinz, who together reach nearly four million subscribers.
Awesomeness drops trailer for new Tyler Oakley doc
Snervous, which bows on VOD platforms Dec. 11, profiles Oakley’s rise to fame and his relationship with his 7.6 million YouTube subscribers.
U.K. reality star Charlotte Crosby goes digital
Crosby, known for her appearances on Geordie Shore and Celebrity Big Brother, will now flex her creative muscles on YouTube.