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LaunchesYouTube gives production power to female creators
A new program gives funding to digital projects from creators such as Michelle Phan, GloZell and Yuya, and appoints seven vloggers as U.N. ambassadors.
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FeaturedYouTube vows to increase transparency in content ID disputes
After years of taking a neutral approach on video takedowns, the platform has promised more transparency and stronger creator support.
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AnalyticsStudy looks at the robust (and rich) online influencer generation
There are kids scoring up to $20,000 for every sponsored Instagram post or YouTube video they churn out, according to kidsmediacentre research.
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FeaturedVessel’s Ivana Kirkbride on big data and The Bacon Principle
The digital industry heavy-hitter dishes on the new wave of windowing, distribution in a multi-platform world and, of course, this year’s Stream Market.
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FeaturedYouTube hunts for the next big thing
Up-and-coming creators with fewer than 100,000 subscribers will learn production and promotional skills from graduates such as Franchesca Ramsey.
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IndustryFameBit joins forces with Shopify
The partnership will allow creators to pursue further monetization opportunities by setting up their own online marketplaces.
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FeaturedVevo looking to introduce paid subscription model
CEO Erik Huggers said despite strong advertising sales for the music-focused network, “just having an ad-supported model isn’t sustainable.”
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FeaturedYouTube expands its music footprint with BandPage acquisition
It’s still unclear how the video giant will use the music promotional platform, which serves as a central hub for musicians to promote themselves.
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AnalyticsA portrait of the artist as a Grammy nominee
Win or lose, musicians have much to gain from finding themselves in the spotlight of a major live event, says a new YouTube trends report.
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EntertainmentTwo new originals coming to YouTube Red
As the nascent streaming service debuts, YouTube greenlights two more original projects, including a scripted teen series from AwesomenessTV.
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