Yahoo shows confidence in video with $640M BrightRoll purchase
This is the second-biggest acquisition under Marissa Mayer’s leadership, and the CEO hopes it will return Yahoo’s display ad revenues to growth.
Acquisitions not a choice but a necessity for Yahoo: Mayer
Since CEO Marissa Mayer joined the company in 2012, Yahoo has spent $1.6 billion on acquisitions. And the strategy is paying off, she says.
Yahoo readies for Other Space liftoff
By booking big-name directors and producers, it seems CEO Marissa Mayer’s plan to invest in fewer but bigger video projects is moving ahead.
YouTube’s U.S. ad revenue to hit $1.13B: study
According to figures released by eMarketer, U.S. digital ad revenue is booming and the streaming giant will grab an 18.9% market share for 2014.
Emmys video coverage to span social media
From a streaming zip line camera on the red carpet to behind-the-scenes Vines, the awards will boast a wealth of second-screen video content.
Yahoo, HBO stars join cast of new Netflix series
Burning Love lead June Diane Raphael joins Grace and Frankie, while True Blood’s Deborah Ann Woll lands a lead role in Daredevil.
Yahoo Screen traffic up 67% from last year: Marissa Mayer
Yahoo CEO says she sees video as the “next generation” of the company’s display business during a discussion of disappointing Q2 financials.
No need to visit Reykjavik to catch Justin Timberlake
Yahoo Screen’s live concert series bows Tuesday. The initial line-up also includes John Legend, Usher and KISS.
Dailymotion to live stream Euro music fests
French video sharing site announces it will live stream performances from music festivals in the U.K., France, Switzerland, Spain and Ireland.
Yahoo saves Community
Canceled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season 6.