-
IndustryYahoo shows confidence in video with $640M BrightRoll purchase
This is the second-biggest acquisition under Marissa Mayer’s leadership, and the CEO hopes it will return Yahoo’s display ad revenues to growth.
-
FeaturedAcquisitions not a choice but a necessity for Yahoo: Mayer
Since CEO Marissa Mayer joined the company in 2012, Yahoo has spent $1.6 billion on acquisitions. And the strategy is paying off, she says.
-
NewsYahoo readies for Other Space liftoff
By booking big-name directors and producers, it seems CEO Marissa Mayer’s plan to invest in fewer but bigger video projects is moving ahead.
-
AnalyticsYouTube’s U.S. ad revenue to hit $1.13B: study
According to figures released by eMarketer, U.S. digital ad revenue is booming and the streaming giant will grab an 18.9% market share for 2014.
-
AwardsEmmys video coverage to span social media
From a streaming zip line camera on the red carpet to behind-the-scenes Vines, the awards will boast a wealth of second-screen video content.
-
NewsYahoo, HBO stars join cast of new Netflix series
Burning Love lead June Diane Raphael joins Grace and Frankie, while True Blood’s Deborah Ann Woll lands a lead role in Daredevil.
-
Advertising
Yahoo Screen traffic up 67% from last year: Marissa Mayer
Yahoo CEO says she sees video as the “next generation” of the company’s display business during a discussion of disappointing Q2 financials.
-
NewsNo need to visit Reykjavik to catch Justin Timberlake
Yahoo Screen’s live concert series bows Tuesday. The initial line-up also includes John Legend, Usher and KISS.
-
NewsDailymotion to live stream Euro music fests
French video sharing site announces it will live stream performances from music festivals in the U.K., France, Switzerland, Spain and Ireland.
-
EntertainmentYahoo saves Community
Canceled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season 6.
Newsletter