Fullscreen and GroupM launch influencer marketing division
The new entity, Playa, will provide GroupM’s advertising clients with access to more than 75,000 creators from the Fullscreen network.
Refinery29’s Amy Emmerich upped to chief content officer
The promotion follows a year of growth for the digital media co., spurred by an earlier investment of $50 million from Scripps and WPP.
Chernin’s Otter Media to buy Fullscreen
Established earlier this year by AT&T and Chernin Group with $500 million to spend on OTT services, Otter will retain current management at the MCN.
WIGS founders form new prodco
With financing from WPP and U.K. broadcaster ITV, Jon Avnet, Rodrigo Garcia and Jake Avnet have launched Indigenous Media.
Daily TV consumption still dwarfs web viewing: study
WPP-owned consumer insights firm TNS releases global study about the consumption of online video, and which markets are seeing exceptionally rapid growth.