Mobile video catching up to TV as FIFA fan favorite: study
According to an international study conducted by the IAB, 68% of smartphone users would pay to watch game-related content on their phones.
Netflix capitalizes on FIFA fever to premiere This Is Not A Ball
The 90-minute doc is about people’s passion for soccer and will have a charity component that involves sales of photos shown in the documentary.
Vice to launch sports channel ahead of World Cup
The media company has also announced several new shows as part of its new programming slate, including Toxic, a Vice News show that will pull together all of their environmental reporting.
BigBalls hopes to score with Maya’s Fifa World Cup Cities
The U.K.-based prodco is taking their 12-episode series, sponsored by Hyundai, to MIP Digital Fronts next week. BigBalls creative director Richard Welsh discusses the show and their football-focused YouTube channel Copa90.