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AdvertisingSerena Williams smashes it on YouTube
A brand integration featuring the tennis superstar and Whistle Sports’ Dude Perfect has racked up millions of views since dropping May 23.
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FeaturedWhistle Sports secures $20 million in Series C
New to the latest round of investors are NBC Sports Ventures and Tegna Media. Sky and Emil Capital also participated in the round.
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AdvertisingDevin Supertramp pulls off ‘world’s longest touchdown catch’
The stunt is the latest from Whistle Sports, and employs a proven winning strategy of blending top digital influencers with branded content.
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AdvertisingFacebook looks to score with Sports Stadium
Whistle Sports EVP Brian Selander weighs in on the new tool, which threatens to usurp Twitter as the go-to source for real-time sharing.
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EntertainmentWhistle Sports joins Go90 fray
The network will soon launch seven new series, including Dunk League, for the Verizon platform, which is nearing two million downloads.
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DistributionJukin pairs with Sky Q for distribution deal
Fails of the Week, Petodies and Top 5 are all coming to the soon-to-launch U.K. box-top set.
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DistributionDailymotion pacts with Whistle Sports on content
The deal will see the sports-themed network work with more than 20 creators to develop original content for distribution across 26 channels.
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IndustrySky introduces a new connected TV system
The U.K. telco’s devices will allow for multi-screen viewing, and will contain content apps from the likes of Kin Community and Whistle Sports.
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FeaturedWhistle Sports wins CTA’s Startup of the Year title
EVP Brian Selander says the award marks the network’s ongoing efforts to dominate the global sports media industry.
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DistributionWhistle Sports wins over Nickelodeon with Top Ten Trick Shots
The new sports-themed series marks the digital network’s first foray into linear, with more projects expected in the coming months.
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