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AdvertisingInside Motor Trend’s SVOD strategy
The car brand is banking that fans will follow it to a subscription service, while its parent company TEN is watching the experiment closely.
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FeaturedVevo looking to introduce paid subscription model
CEO Erik Huggers said despite strong advertising sales for the music-focused network, “just having an ad-supported model isn’t sustainable.”
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AnalyticsA portrait of the artist as a Grammy nominee
Win or lose, musicians have much to gain from finding themselves in the spotlight of a major live event, says a new YouTube trends report.
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FeaturedVevo eyes audience growth with Showyou acquisition
The music-video streaming giant has no immediate plans to launch an SVOD service, but a spokesperson suggested it wasn’t out of the question.
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AdvertisingVevo takes a deep dive into music fan behavior
The report separates the millennial music fan into four distinct “tribes” to give brands better insight into the diversity within the demographic.
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AnalyticsBroadbandTV believes bigger is better
CEO Shahrzad Rafati shares her thoughts on what’s driving the network’s record growth. (Hint: ‘Great content and strong brands’ are key).
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NewsVevo names new communications exec
Jon Carvill will handle all the music and entertainment platform’s public relations and report directly to company CEO, Erik Huggers.
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AnalyticsThe rise of the CDO: Are they in for the long haul?
While companies such as Netflix and Amazon don’t have CDOs, these players may be the reason others across the globe are hiring on digital execs.
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DistributionVadio brings former Sony and Vevo execs on board
The video-streaming platform is now pushing for further expansion after securing $7.5 million in Series A funding.
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EntertainmentXfinity sponsors Taylor Swift tour, promises online exclusives
Viewers will get backstage pre-show access, plus a library of videos and other curated items about the pop superstar.
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