Look back, look ahead: A year-end chat with Mia Goldwyn
Reflecting on the biggest industry trends of 2014, the StyleHaul exec says the galvanizing power of social impacts the MCN’s distribution and marketing.
ClevverTV crowns Drama King
From host Kingsley’s opening monolog to the final toast, sponsorship opps are available throughout the new series.
Portal A spoofs tech mania to save San Francisco
The prodco, known for its mega-popular “YouTube Rewind” videos, teams with non-profit One City in a campaign that features Twitter co-founder Biz Stone.
Evoke signs video deal with Twitter handle
Raise a (red cup) toast to new revenue streams: Producer/director Matthew Shewchuk sees big potential in diversifying the @Collegefession account.
AwesomenessTV, what are you wearing?
That outfit is So Rad. Department store giant Kohl’s is teaming up with the MCN to launch a new fashion line and web series.
Vine as a quasi-candid camera
Vine now allows imported video, but creators Brittany Furlan and Greg Davis Jr. wonder if that means the service is losing some of its edge.
Emmys video coverage to span social media
From a streaming zip line camera on the red carpet to behind-the-scenes Vines, the awards will boast a wealth of second-screen video content.
Instagram videos drive Mazda campaign
The car co is posting clips on what they call an “Instagram magazine” after realizing their consumers aren’t so keen on watching lengthy videos.
Twitter adds video analytics tools, cost-per-view ad buying
The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.
Google will stay atop U.K. digital ad market: study
N,.Y.-based independent forecaster eMarketer projects that the search giant will take in approximately 40% of the U.K.’s digital ad spend annually through to at least 2016.