What’s up with Vine?
With creators and brands leaving the platform, industry pros try to pinpoint what’s going on – and how parent co Twitter can turn things around.
Gunpowder & Sky banks on viral video
The indie studio has invested in Shareability, which specializes in creating short-form branded video. The two will now work to create serialized content.
Contagious changes name to ShareAbility
The ad agency that focuses exclusively on YouTube wanted a new name that better reflects its services.
Contagious puts a ‘stake in the ground’ in branded entertainment
A brand can spend half a million dollars on a video they hope to go viral, and only get 37K views. That’s when they get the call, says exec Tim Staples, of the new agency that focuses exclusively on YouTube.