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EntertainmentTicketmaster launches Minimaster, an online hub for kids
The movie ticket vendor has introduced a new initiative to engage kids and young families, with original behind-the-scenes videos hosted by tweens.
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EntertainmentTicketmaster gets an image makeover with online video
Head of marketing Mitch Rotter explains how content is helping rebrand the ticket seller as a lifestyle portal.
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AdvertisingChecking in with Twitter’s president of revenue
Adam Bain talks about recent examples of broadcasters seeding video clips to targeted groups of Twitter users, with brands sponsoring the content.
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