Ticketmaster launches Minimaster, an online hub for kids
The movie ticket vendor has introduced a new initiative to engage kids and young families, with original behind-the-scenes videos hosted by tweens.
Ticketmaster gets an image makeover with online video
Head of marketing Mitch Rotter explains how content is helping rebrand the ticket seller as a lifestyle portal.
Checking in with Twitter’s president of revenue
Adam Bain talks about recent examples of broadcasters seeding video clips to targeted groups of Twitter users, with brands sponsoring the content.