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AdvertisingMattel turns to Tongal for original YouTube content
The deal has resulted in new programming for American Girl, Barbie, Hot Wheels and Monster High, as the toy co looks to increase fan engagement.
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FeaturesYouTube doc celebrates Thomas the Tank Engine
Toy maker Mattel produced the documentary in partnership with Tongal, an online site that connects creators with sponsors and projects.
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Features
YouTube doc celebrates Thomas the Tank Engine
Toy maker Mattel produced the documentary in partnership with Tongal, an online site that connects creators with sponsors and projects.
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MobileMattel rolls out year-long YouTube strategy for Thomas & Friends
Thomas the Tank Engine’s 70th birthday prompts Mattel to commission a full year of episodes of Thomas & Friends for YouTube.
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