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Mattel turns to Tongal for original YouTube content

The deal has resulted in new programming for American Girl, Barbie, Hot Wheels and Monster High, as the toy co looks to increase fan engagement.

By Darah Hansen

September 22, 2015
Features

YouTube doc celebrates Thomas the Tank Engine

Toy maker Mattel produced the documentary in partnership with Tongal, an online site that connects creators with sponsors and projects.

By Darah Hansen

July 15, 2015
Features

YouTube doc celebrates Thomas the Tank Engine

Toy maker Mattel produced the documentary in partnership with Tongal, an online site that connects creators with sponsors and projects.

By Darah Hansen

July 14, 2015
Mobile

Mattel rolls out year-long YouTube strategy for Thomas & Friends

Thomas the Tank Engine’s 70th birthday prompts Mattel to commission a full year of episodes of Thomas & Friends for YouTube.

By Nick Krewen

February 23, 2015

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