Mattel’s Thomas & Friends taps UGC fan power
More YouTube content inspired by the Thomas Creator Collective will come from an expanded pact between the global toyco and Driver Digital Studios.
Mattel turns to Tongal for original YouTube content
The deal has resulted in new programming for American Girl, Barbie, Hot Wheels and Monster High, as the toy co looks to increase fan engagement.
Mattel rolls out year-long YouTube strategy for Thomas & Friends
Thomas the Tank Engine’s 70th birthday prompts Mattel to commission a full year of episodes of Thomas & Friends for YouTube.