Telemundo, YouTube team up for pop-up studio in Miami
The collaboration falls in line with Telemundo’s strategy to explore cross-platform and influencer-driven content as Hispanic Americans flock to digital.
Telemundo targets Gen M with digital partnerships
The Spanish-language broadcaster will work with Buzzfeed, Vox and others to produce content that taps an increasingly influential demo.
Telemundo brings the Spanish heat
Alongside its cross-platform property, NBCU Hispanics Plus, the VOD platform reached the most Hispanic viewers in 2015.
How Telemundo’s linear and digital worlds co-exist
The NBCU-owned Spanish-language network has surpassed one million YouTube subscribers as it gains traction among multicultural millennials.
New OTT platform ScreenHits aims to fix broken pilots
Every 6 months, 50 failed pilots from around the world will be available for on-demand viewing, with the potential to have brands fund additional episodes.