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Analytics#VidCon2016: YouTube puts live streaming in users’ hands
The Google-owned streamer is feeling the competition from the likes of Facebook and is pulling out the stops to stay on the top of the industry.
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Featured#NewFronts: YouTube celebrates its biggest year yet
CEO Susan Wojcicki says the platform has more reach among 18 to 49 year olds during primetime than the top-10 TV network shows combined.
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FeaturedYouTube dives into subscription on demand
The Google-owned company will roll out YouTube Red beginning Oct. 28, but experts are wary on whether the streaming public will buy in.
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FeaturedYouTube Creator Studio app gets monetization and analytics upgrades
With more than half of its audience on mobile and facing competition from new platforms, the Google-owned giant is putting more focus on creators.
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EntertainmentYouTube expands royalty-free music library
Creators now have 1,000 more songs that they can use, plus a growing number of popular songs for use with some restrictions.
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FeaturedMiTu pushes further into mobile video
While no details have been firmed up, the hiring of an Upworthy exec and promised creator tools offer a peek into the MCN’s new mobile strategy.
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FeaturedThunder Digital Media believes size does matter
Creators now have access to the 150,000-square-foot studio in L.A., more than three times that of the YouTube Space in that city.
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EntertainmentYouTube’s new rules target trolling
The changes come as the streaming platform looks to strengthen user loyalty by offering creators more control over content and comments.
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FeaturedSusan Wojcicki on 360, 3D and mobile, mobile, mobile
The YouTube CEO’s VidCon keynote focused on increasing the platform’s versatility, empowering creators and bringing VR to the people.
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FeaturedYouTube throws a #Brandcast Garden party
Advertisers were treated to a 10th birthday party for the platform, with testimonials from Grace Helbig, John Green and music from Bruno Mars.
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