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Analytics
Report: OTT eating away at YouTube’s millennial audience
Limelight’s semi-annual survey also revealed that online video consumption continues to grow with more people watching more than 10 hours a week.
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Analytics
Content discovery a source of frustration for cable subscribers: survey
Only 3% of respondents have actually gone ahead with cancelling cable subscriptions, but more than half said they’re giving it serious thought.
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Advertising
Streaming, online video advertising jumps by 66%
A new survey suggests interest in ad spend against online video and social is increasing, with Facebook as the most popular platform.
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Analytics
Latin America ripe for digital producers
A new study finds that increased funding opportunities and collaborative markets make the region prime for cross-border partnerships.
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Analytics
OTT revenues set to exceed $8 billion by 2018: study
Netflix commands 85% of the U.S. market, but continued investments in original content by competitors could see that hold slip to 50%.
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Advertising
Long-form video a hit on mobile: survey
One-third of respondents across 24 countries watch at least one video that’s five minutes or longer on a mobile device every day.
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Advertising
Boost coming to mobile, video ad spend: survey
More than half of Canadian advertising execs will beef up their mobile video spend in the coming year, according to BrightRoll.