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AnalyticsYes, streaming FOMO is a reality
A recent survey uncovered some fun (and disturbing) truths, including that 16% of Americans would choose Netflix over showering for a week.
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AnalyticsMore brand money going to digital video: study
Though ad spend increased more than 50% last year, lack of compelling content and budget remained the biggest barriers for investment.
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AnalyticsLatin America ripe for digital producers
A new study finds that increased funding opportunities and collaborative markets make the region prime for cross-border partnerships.
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AnalyticsOnline video advertising revenue doubles over three years: study
YouTube shows a 50% growth in hours watched, year over year, and the advertising dollars are following, new research suggests.
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AnalyticsStreaming video feels good for teens and young millennials: report
Defy Media’s third annual Acumen Report also found teens believe YouTubers have what it takes to be TV or movie stars.
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AnalyticsYouTube tops kids tech trends in 2015
According to a U.K.-based survey from Childwise, YouTube has displaced Facebook as the website of choice among all kids demos except older girls.
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AdvertisingIt takes a lot of money to stream for this cheap
Millennials will shell out $62 billion on content this year – less than 5% of their overall expected spending, says a Deloitte study. But there are related costs.
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AnalyticsMillennials value Netflix more than broadcast TV: study
Younger viewers (aged 13 to 34) hold streaming platforms in high regard, according to a study from NATPE and the Consumer Electronics Association.
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AdvertisingTV bears brunt of distracted viewing: AOL study
Fiddling with another device impacts ad recall rates on all platforms, but mobile and tablet viewers seem to have higher retention rates than others.
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AdvertisingVideo makes up 17% of online ad spend in Australia: study
Expenditure on online video advertising is predicted to significantly outperform other categories, according to a Frost & Sullivan report.
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