#NewFronts: StyleHaul delves (carefully) into VR
Amid big programming announcements, the MCN and digital media co. unveiled its first virtual reality project, along with a new mom-focused vertical.
StyleHaul Books brings power to the pen
The new publishing house from the fashion and lifestyle network is a co-venture with Adaptive Books, which publishes traditional and digital books.
StyleHaul pairs with Time Inc. on branded content
The fashion-focused MCN will contribute millennial-friendly talent to branded campaigns, which will then be distributed on multiple platforms.
StyleHaul picks up Olivier Delfosse as COO
The fashion and lifestyle MCN will tap Delfosse’s talents to extend its reach beyond YouTube.
RTL Group buys StyleHaul for $107M
The pan-European media conglomerate is bolstering its online video portfolio, valuing the style-focused MCN at $151 million with this agreement.