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AdvertisingThere’s still space for 30-second mobile ads: study
The IAB survey finds viewers over 35 years respond better to tablets, but smartphones are the key to unlocking millennial audiences.
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AnalyticsIt’s not just your kids: Millennials really are second-screen addicts
A new CTA study finds that viewers, especially those under 34 years, are distracted by digital devices while watching another screen.
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AnalyticsOnline video content should be streamlined: study
A flooded marketplace and a lack of consumer awareness have severely limited “TV everywhere’s” adoption, says analyst Jonathan Hurd.
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AnalyticsOTT revenues set to exceed $8 billion by 2018: study
Netflix commands 85% of the U.S. market, but continued investments in original content by competitors could see that hold slip to 50%.
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AnalyticsNetflix projected to top 100 million subscribers by 2020: report
Research firm Cowen and Company predicts the SVOD’s total revenue will hit $6.9 billion in the U.S. and $10 billion internationally in five years.
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