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Advertising

There’s still space for 30-second mobile ads: study

The IAB survey finds viewers over 35 years respond better to tablets, but smartphones are the key to unlocking millennial audiences.

By Bree Rody-Mantha

April 11, 2016
Analytics

It’s not just your kids: Millennials really are second-screen addicts

A new CTA study finds that viewers, especially those under 34 years, are distracted by digital devices while watching another screen.

By Bree Rody-Mantha

January 29, 2016
Analytics

Online video content should be streamlined: study

A flooded marketplace and a lack of consumer awareness have severely limited “TV everywhere’s” adoption, says analyst Jonathan Hurd.

By Bree Rody-Mantha

November 19, 2015
Analytics

OTT revenues set to exceed $8 billion by 2018: study

Netflix commands 85% of the U.S. market, but continued investments in original content by competitors could see that hold slip to 50%.

By Bree Rody-Mantha

July 15, 2015
Analytics

Netflix projected to top 100 million subscribers by 2020: report

Research firm Cowen and Company predicts the SVOD’s total revenue will hit $6.9 billion in the U.S. and $10 billion internationally in five years.

By Bree Rody-Mantha

May 26, 2015

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