The Whistle launches Xbox 360 app
John West, founder and CEO of The Whistle, talks content strategy and explains what makes his sports app unique.
SendtoNews scores MLB deal to syndicate web video
Short-form video clips, original long-form programming and game highlights are included in the multi-year agreement with the baseball organization.
ESPN’s women-focused digital portal launching 6 shorts
ESPN Films and espnW are set to launch a documentary series on women in sports called Nine for IX Shorts, airing this July.
The Whistle goes for slam dunk with Harlem Globetrotters
On the heels of receiving a $10 million investment, the sports MCN announces it will manage and monetize the exhibition basketball team’s YouTube channel.
BigBalls hopes to score with Maya’s Fifa World Cup Cities
The U.K.-based prodco is taking their 12-episode series, sponsored by Hyundai, to MIP Digital Fronts next week. BigBalls creative director Richard Welsh discusses the show and their football-focused YouTube channel Copa90.
‘Make your point and get out’: Michael Kim on 120 Sports
The ex-TV anchor spent nearly two decades at ESPN but now believes short-form online coverage is the future of sports news. He’s joined the new Time-owned video network, and he’s not afraid of getting lost in the virtual wilderness.
CBC announces digital Sochi coverage
All video coverage will be available to livestream on the Canadian pubcaster’s website and mobile apps during an interactive show called Olympic Primetime.