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Analytics10 years of Twitter: Hashtags, video loops and financial woes
It’s been a bumpy road for the micro-blogging platform, but the company continues to build up its portfolio, particularly in video.
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AdvertisingStreaming, online video advertising jumps by 66%
A new survey suggests interest in ad spend against online video and social is increasing, with Facebook as the most popular platform.
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AdvertisingVideo a driving force in Facebook growth: report
The social network reports $3.83 billion from ad sales in Q2, mostly on mobile, and a 40% jump in video sharing from celebrity and business pages.
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DistributionVine unveils kid-friendly version
The Vine Kids app ensures the 6-second clips the platform is known for are age appropriate.
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EntertainmentFullscreen, Astronauts Wanted producing series for AT&T
The scripted Snapchat series called SnapperHero features YouTube stars Freddie Wong, Anna Akana, and Harley Morenstein.
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DistributionTumblr ready to rumble with Twitter for social TV dominance
Fan advocacy on the site is priceless to content creators, says Tumblr’s head of media Sima Sistani.
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NewsViners join FullBottle on charity campaign
After the sister of two team members passed away, the digital marketing agency launched an influencer-led campaign to continue her generous work.
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EntertainmentLook back, look ahead: A year-end chat with Mia Goldwyn
Reflecting on the biggest industry trends of 2014, the StyleHaul exec says the galvanizing power of social impacts the MCN’s distribution and marketing.
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FeaturesHere today, gone tomorrow: Is it possible to have a show on Snapchat?
Travel company Topdeck is working with YouTuber James Hill on a series of disappearing videos. We chat with them about the marketing strategy.
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AdvertisingFacebook video campaign Crushes it for King
Developed by the social media platform’s marketing teams in Europe, the Candy Crush Soda Saga video campaign reached 100 million people in 1 day.
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