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AdvertisingSupergravity brings global street fashion to Snapchat
Andromeda.AF, which officially launched on the social messaging platform Aug. 16, is the next-gen prodco’s first owned and operated digital channel.
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FeaturedNBC goes for gold with Snapchat Olympics coverage
With TV ratings for the Games’ opening ceremonies way down, the linear network is looking to catch young viewers’ eyes across digital platforms.
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DistributionYouNow captures trending “moments”
Following rival Snapchat’s lead, the live broadcaster looks to tap an appetite by users for videos that are short, snackable and highly shareable.
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AnalyticsSnapchat isn’t just for kids anymore: study
The platform is growing in popularity among every age demo in the U.S., with some groups catching on at higher rates than teens.
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Analytics
Snapchat pulls in $1.8 billion in latest financing round
With this latest funding, the company has proven that even though its posts only last 24 hours, it’s not likely to disappear anytime soon.
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FeaturedMTV brings bite-sized advice to Snapchat
Laci Green will host the sex and relationship advice series Pants Off, as the network continues to chase young audiences on mobile.
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AdvertisingShaun McBride on making a living off of Snapchat
The creator goes On The Record with his new fan-interactive series, how he’s built up the Shonduras empire, and why he’s looking to diversify.
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EntertainmentAT&T incubator gives birth to new Snapchat series from Shonduras
A new episode of Make My Monday, featuring creator Shaun McBride, will appear on the social platform every Monday (naturally).
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FeaturedMTV produces music doc on Snapchat
MTV Snapchat Docs: Art/Life/A$AP Ferg bowed March 16, marking the second major Snapchat project for the network in as many weeks.
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AdvertisingReese’s to take over MTV’s Snapchat channel
The candy brand will air 10-second advertisements during the annual Woodie Awards as the music network looks to reach Gen Z on digital.
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