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AdvertisingOnline comedy powerhouse Smosh to go live
The Defy Media brand has teamed up with 5 Gum as part of a summer-long partnership that will culminate with a live sketch comedy show in August.
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AnalyticsCountdown to Stream Market: Keith Richman on building brands
The president of Defy Media spills on his company’s growth strategies, and where opportunities lie as demand for quality digital content soars.
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EntertainmentBad Internet meets YouTube Red
The sketch comedy show will feature a colorful mix of linear and digital talents, from Smosh and iJustine to Will Arnett and Cheri Oteri.
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EntertainmentDefy bolsters youthful slate
The millennial-focused MCN unveiled 30 new series at the NewFronts, including a pet-focused cosplay show and a new game show by Smosh.
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EntertainmentSmosh partners with Defy, YouTube on new scripted series
Part Timers, featuring the comic duo as employees of a Chuck E. Cheese knockoff, dropped Jan. 11 with Schick Hydro as a brand sponsor.
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AnalyticsWhat Forbes learned from ranking the top-earning YouTubers
The author of the magazine’s 2015 ranking explains why subscribers and views aren’t everything to online influencers.
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EntertainmentDefy’s Prank it FWD back for a fourth season
With more than 100 million views, the positive prank series’ new season will feature some big stars, including Oscar-winner Jennifer Lawrence.
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Featured
YouTube dives into subscription on demand
The Google-owned company will roll out YouTube Red beginning Oct. 28, but experts are wary on whether the streaming public will buy in.
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DistributionDefy Media grows programming slate, adds key hire
The appointment comes as the digital media co ramps up content production and expands distribution with new partners.
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DistributionViewster bolsters its brand with Defy-produced content
The VOD’s newest channel features Shut Up! Cartoon’s hit Smosh Babies, one of several series aimed at winning the digitally smitten Gen Z market.
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