-
AdvertisingMsLabelled returns for season two
The newest installment of the fashion-focused digital series is sponsored by tea brand Tetley, which will integrate its products into the episodes.
-
AdvertisingSmokebomb, Cotton Incorporated say I Do with new show
Will millennials engage with this branded content, info-tainment style, “alternative wedding” web series?
-
Transmedia
Smokebomb fashions new branded content series
MsLabelled, a multi-partner endeavour with Schick, will first appear online with TV further down the catwalk.
-
AdvertisingVampy web series leans in for another bite
Carmilla, a campy YouTube series financed by Kotex that has received 7.5 million views since August, gets a season 2 order.
-
NewsShaftesbury launches youth-focused digital agency
Shift2, with offices in Toronto and L.A., will specialize in creating YouTube branded content.
Newsletter