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EntertainmentShaftesbury/Smokebomb returns with Inhuman Condition
The prodco behind the runaway hit web series Carmilla is once again tapping the millennial female market with a short-form drama series.
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DistributionShaftesbury inks deal with MoMedia
The distribution agreement with the VOD content management company covers five English-speaking territories.
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NewsSmokebomb builds out exec ranks with new hire
Ted Biggs has come on board to lead convergent and tech-focused projects at the digital division of Shaftesbury.
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EntertainmentMsLabelled takes to the linear screen
The filming angles that work best on TV versus digital, and other lessons on making the transition from online to broadcast from producer Jay Bennett.
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Advertising
MsLabelled returns for season two
The newest installment of the fashion-focused digital series is sponsored by tea brand Tetley, which will integrate its products into the episodes.
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AdvertisingSmokebomb, Cotton Incorporated say I Do with new show
Will millennials engage with this branded content, info-tainment style, “alternative wedding” web series?
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Entertainment
Shaftesbury/Smokebomb sponsors digital pitch competition
The Canadian prodco will work with the finalists to hone their pitch as well as with the winner to develop their project.
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Transmedia
Smokebomb fashions new branded content series
MsLabelled, a multi-partner endeavour with Schick, will first appear online with TV further down the catwalk.
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AdvertisingVampy web series leans in for another bite
Carmilla, a campy YouTube series financed by Kotex that has received 7.5 million views since August, gets a season 2 order.
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AdvertisingHow Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.
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