New digital video platform mirrors YouTube, for sports
SportStation was developed from insight that viewers, once locked into a video, will sit through up to 12 more when served consecutively.
SendtoNews sells 50% of NFL inventory in Canada
Though Kickoff is still a week away, the distributor of sports highlights says 50% of its video inventory is sold to advertisers like Redtag.ca and Toyota.
SendtoNews scores MLB deal to syndicate web video
Short-form video clips, original long-form programming and game highlights are included in the multi-year agreement with the baseball organization.