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FeaturedRed Bull and GoPro strike production partnership
While the camera maker becomes the exclusive provider of Red Bull’s upcoming sports footage, Red Bull takes company equity.
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AdvertisingYahoo debuts video series sponsored by H&R Block
The six-episode project comes as digital brands move deeper into collaborations with advertisers as a means of funding content creation.
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FeaturedStumbleUpon exec joins CNE as marketing lead
Teal Newland has led content strategy, audience engagement and partner management for digital startups and Fortune 500 companies.
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FeaturesUnder the Influence of … High on Life
Vloggers discuss interesting stats about their demo such as having a male skew on YouTube while female fans flock to Flickr and Twitter.
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AnalyticsRed Bull top branded channel in new video index analysis
A new study by NY-based Torchstorm reveals that Red Bull is the top brand, while Scout The Doggie and Brodie Smith are the top stars, when it comes to YouTube’s Outdoor Activities and Adventure Sports channels.
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NewsRed Bull to live stream Lollapalooza
Energy drink Red Bull is partnering with C3 Presents to co-produce a live stream of the alternative music festival through its multi-platform production arm Red Bull Media House.
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Advertising4K video gets big push at CES
At CES, YouTube and Google are putting their muscle behind video format VP9, which provides HD quality video at a fraction of the previous bandwidth.
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