The New York Times goes all in on digital
The increased emphasis on video comes as the newspaper looks to double its digital-only revenue to more than $800 million a year by 2020.
IAB names first-ever Digital Video Center board of advisors
The 19 senior executives are tasked with bridging the gap between media buyers and sellers to drive digital video growth.
Video is no longer New York Times’ “helper medium”
Video ad revenue has grown nearly 70% over the past year, and visitors to the Times website are now twice as likely to watch than they were in January.