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AdvertisingIAB white paper unravels programmatic puzzle
The document maps the current video landscape, and tells us where automation is readily available, where it’s finding traction, where it’s not and why.
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AdvertisingBoost coming to mobile, video ad spend: survey
More than half of Canadian advertising execs will beef up their mobile video spend in the coming year, according to BrightRoll.
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AdvertisingBrightRoll unveils partner program
The video ad platform brings together 100-plus companies, including ComSore and Nielsen, to create a new tool package for marketers.
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DistributionAOL buys video syndication platform Vidible
Publishers looking to add video inventory to their sites use Vidible to find content that’s relevant to them.
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FeaturedAOL names new chief marketing officer
Allie Kline, who was previously in charge of connecting brands with AOL’s programmatic platforms, has been promoted as Erika Nardini departs.
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IndustryYahoo shows confidence in video with $640M BrightRoll purchase
This is the second-biggest acquisition under Marissa Mayer’s leadership, and the CEO hopes it will return Yahoo’s display ad revenues to growth.
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News
BrightRoll increases its targeting
The programmatic video company has announced partnerships with Exelate and added market insights from Verizon.
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