IAB white paper unravels programmatic puzzle
The document maps the current video landscape, and tells us where automation is readily available, where it’s finding traction, where it’s not and why.
Boost coming to mobile, video ad spend: survey
More than half of Canadian advertising execs will beef up their mobile video spend in the coming year, according to BrightRoll.
BrightRoll unveils partner program
The video ad platform brings together 100-plus companies, including ComSore and Nielsen, to create a new tool package for marketers.
AOL buys video syndication platform Vidible
Publishers looking to add video inventory to their sites use Vidible to find content that’s relevant to them.
AOL names new chief marketing officer
Allie Kline, who was previously in charge of connecting brands with AOL’s programmatic platforms, has been promoted as Erika Nardini departs.
Yahoo shows confidence in video with $640M BrightRoll purchase
This is the second-biggest acquisition under Marissa Mayer’s leadership, and the CEO hopes it will return Yahoo’s display ad revenues to growth.
BrightRoll increases its targeting
The programmatic video company has announced partnerships with Exelate and added market insights from Verizon.