YouTube stays strong as brand investment rises: study
New analysis by Google and Pixability shows top brands are banking on YouTube content and driving up engagement in the platform.
Are fashion brands dropping the ball on YouTube?
A new report shows that while views are skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.
Is YouTube really a “huge missed opportunity” for beauty brands?
StreamDaily asks a media buyer and a marketing exec to weigh in on a recent study that suggests influential vloggers are being overlooked.