YouTube hunts for the next big thing
Up-and-coming creators with fewer than 100,000 subscribers will learn production and promotional skills from graduates such as Franchesca Ramsey.
How YouTube is helping save the music industry
YouTube Music artist and label relations head Margaret Hart explains how the platform takes a proactive role promoting musicians’ careers.
How to sing for your supper on YouTube
Peter Hollens has signed with Sony Music Masterworks, but that’s just an ancillary revenue stream for his one-man business built around YouTube.