Red Bull and GoPro strike production partnership
While the camera maker becomes the exclusive provider of Red Bull’s upcoming sports footage, Red Bull takes company equity.
Machinima and Critical Content ink development deal
The two companies will create scripted and unscripted content for linear and digital, including traditional network-financed and branded projects.
Dysh enlists the help of online creators for promotion
The new food app has teamed with Hannah Hart, Grace Helbig, Ingrid Nilsen and Mamrie Hart, who, together, boast 10 million subscribers.
Viacom, comScore ink cross-platform measurement deal
The partnership comes as more linear networks expand their audience reach online with SVOD, OTT and ad-supported channels.
Simon Fuller, Pulse Evolution partner on VR, AR programming
The manager behind the global Idol> franchise says entertainment is at the forefront of showcasing immersive tech, including holograms.
Studio 71 signs Just For Laughs
The comedy brand is looking to beef up its online presence, working with the MCN to produce and repurpose content from its annual festival.
Reelio aims to get online influencers engaged in election
The marketing company has launched an initiative to partner online celebrities with non-profits like Rock the Vote in order to reach digital-first voters.
Hearst and Verizon partner to target millennials
The two companies have teamed up to produce content for a mobile-first generation made up of increasingly powerful digital video consumers.
Popsugar content coming to the linear airwaves
The digital media co. has partnered with Z Living to produce new original content for primetime and re-package web content for daytime.
GoPro pushes mobile with new app acquisitions
The move to purchase new creator tools comes following a disappointing fourth quarter and a pending round of layoffs for the company.