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Articles tagged with: Parks Associates

Analytics

SVODs are hot, but subscribers are still fickle: survey

As the Big Three look to differentiate themselves in a competitive market, small players are honing their skills to win over American audiences.

By Bree Rody-Mantha

April 22, 2016
Analytics

Roku rises above the rest in connected TV market: study

While the top-performing brands hold on to 86% of the market, newer streaming devices with different functionality could shake things up.

By Bree Rody-Mantha

August 25, 2015
Analytics

Mobile TV app users to reach 1.29 billion by 2018: Study

Dallas-based research firm Park Associates explains how TV apps are gaining in popularity, with 61% of tablet owners and 55% of smartphone owners using them monthly.

By Todd Longwell

February 14, 2014

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