Canadian politicians chase celeb status on YouTube
The PM’s office plans a video series centred around Canada’s first lady, and Toronto Mayor Rob Ford is leveraging YouTube, the very platform that helped tarnish his reputation.
Why truly unique women’s programming now thrives online
Women’s networks are increasingly relying on formulaic shows to attract bigger ratings, but today’s most innovative niche content exists online: Op-ed by transmedia producer Caitlin Burns.
Marketing a digital project shouldn’t be an afterthought
If your promotional strategy is scheduled for launch week, it’s already too late.