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Analytics
‘Scale is crucial and incumbency is powerful’ in European OTT market
MTM study looks at how the competitive web-TV market is evolving in the U.K., Germany and the Netherlands.
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Entertainment
Long-form content gaining popularity on mobile devices: study
Ooyala’s global video index for Q4 of 2013 shows more than half of mobile viewers’ time was spent watching content that is 30 minutes or longer.
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Analytics
Online viewing to grow 5 times by 2017: study
A new white paper from Ovum and Ooyala says broadcasters better hustle if they want to catch up with the rapidly increasing trend of watching TV online.
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Advertising
Breaking down why Hook is the video-playback fix for Android
Live streams on some Android devices were “nearly impossible” until Ooyala debuted this piece of video technology, according to a new report that looks back on its recent use.