Rightster pigs out with YouTube chef Barry Lewis
The London-based digital network partners with OMD on a cooking series aimed at rejuvenating pork’s image among younger consumers.
Creating for the next generation
In Canada, media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
Are originals still hot? Media buyers weigh in on XES
Microsoft’s re-focus on gaming may not be so bad for advertisers, but it raises questions about the viability of producing web originals.