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AnalyticsTV reigns, but smartphone streaming is rising fast: Nielsen
The study also found that SVOD has become just as popular as DVR, while Hispanic Americans use smartphones far more than the national average.
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Analytics#NewFronts: Hulu sets its sights on the living room
At the SVOD’s star-studded presentation in NYC, CEO Mike Hopkins positioned the company as a competitor not just to Netflix, but traditional TV.
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AdvertisingViacom, comScore ink cross-platform measurement deal
The partnership comes as more linear networks expand their audience reach online with SVOD, OTT and ad-supported channels.
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NewsCBS brings its subscription service to Apple TV
The expansion comes as the broadcaster looks to broaden its reach among viewers who, increasingly, are opting for digital platforms over traditional TV.
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AnalyticsNielsen report says 36% of U.S. homes access Netflix
Its Total Audience Report Q4 2014 also found that SVOD households are wealthier and watch more content.
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FeaturedAre Netflix ratings irrelevant?
We ask whether there’s value for advertisers in knowing SVOD audience stats, if they are to be measured by Nielsen.
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AdvertisingBrightRoll unveils partner program
The video ad platform brings together 100-plus companies, including ComSore and Nielsen, to create a new tool package for marketers.
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NewsNielsen to measure SVOD viewership rates
In a move that’s bound to shake up the way content licensing agreements are made, Nielsen will reportedly measure viewership data on Amazon and Netflix.
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NewsSurge in digital video spikes viewing levels
Overall media consumption grew 4% in the last year, driven by a 53% rise in digital video viewing in the 18 to 34 demo, according to a study released Monday by Nielsen.
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News
BrightRoll increases its targeting
The programmatic video company has announced partnerships with Exelate and added market insights from Verizon.
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