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NewsDailyMail.com sees U.S. popularity surge with help from digital video
The news site’s acquisition of Elite Daily helped fuel a 94% year-over-year growth in video traffic.
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AdvertisingCFL touches down with Whistle Sports
The collaboration is intended to create cross-platform ad opportunities for brands looking to reach millennial audiences through options like integrating into video.
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LaunchesEndemol Beyond to launch new digital-first networks
Pop-culture focused Looksy and Smasher, a sports and gaming network led by digital stars Toby Turner and Jesse Wellens, target millennials.
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FeaturedHow brands and devices shape AOL programming
AOL’s global head of media sales Jim Norton discusses the finer points of the platform’s new “Content 365” strategy.
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AdvertisingOne in four U.S. adults watching original digital video: survey
This marks a 13% uptick in viewership according to the annual IAB 2015 Original Digital Video Study.
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FeaturesDefy Media hits the gas on Smosh, stages Mantervention
The MCN held back on new programming at its NewFronts presentation to focus on success of its current slate.
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EntertainmentCollective Digital Studio professes brand love
In a NewFronts presentation heavy on hard sell, CDS announces new series including Epic Tool Time and Fake Company Incorporated.
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EntertainmentWarner Bros. and RoboCop rise for Machinima
The gaming-centric MCN’s upcoming slate also includes series from Roberto Orci and Clive Barker.
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FeaturedFullscreen adds McBeard
The content creator network bolsters its social might, picking up the L.A.-based social media studio.
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EntertainmentGlobal music superfans inspire Vevo’s new original series
Personality-revealing Q&As with famous faces and the inspiration behind rap lyrics lead the music-video platform’s new programming.
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