BBTV looks to score with NBA Playmakers
Under the joint venture, creators will get access to select footage, games and special events, production facilities and new merchandise.
YouTube kicks off broader content deal with NFL
The football league will make full games available to fans, including three historical matches from each of its 32 clubs.
#NewFronts: YouTube celebrates its biggest year yet
CEO Susan Wojcicki says the platform has more reach among 18 to 49 year olds during primetime than the top-10 TV network shows combined.
NBA to stream Warriors-Pelicans match in VR
The basketball association has paired with NextVR to offer a 360-courtside view of the game for Samsung Gear owners.
Whistle Sports spins off basketball vertical
Jeremy Lin’s channel gets 38 teammates, including The Harlem Globetrotters.
BroadbandTV extends NBA agreement
Besides managing fan-uploaded content, the tech company will now also assist the NBA’s official YouTube channel, says CEO Shahrzad Rafati.
Time-backed digital sports channel to debut this spring
Live-streaming multi-sport network 120 Sports will create original programming in two-minute segments, and in addition to the publisher, content partners include NHL, MLB.com, and the NBA. But wait, no NFL?