Awestruck signs social media mom Elizabeth Grier
The mother of digital stars Nash and Hayes Grier has joined the AwesomenessTV MCN for millennial moms to launch her own YouTube channel.
Awesomeness Films starts rolling on You Get Me
The teen-targeted prodco, which specializes in creating titles for SVOD and transactional platforms, will debut the thriller at Cannes in May.
Fullscreen and GroupM launch influencer marketing division
The new entity, Playa, will provide GroupM’s advertising clients with access to more than 75,000 creators from the Fullscreen network.
Nash Grier launches app on Victorious
Through the new app, fans of the teen Viner can communicate directly with one another and gain access to exclusive clips and content.
Rachel Levin tops Zefr list of influencers under 21
The L.A. social marketing co says some online creators have more clout among fans than late-night TV stars like Stephen Colbert and Jimmy Fallon.
Viner Hayes Grier signs with CAA
The teen social-media fav, and current cast member of Dancing With the Stars, is fast catching up to the fame of his older brother, Nash Grier.
Fullscreen gets into the movie biz
Fullscreen Films will produce original feature-length movies starring digital-native talent, to be distributed across all screens.
Gander.tv signs Vine stars Dallas and Grier
The unheralded NYC-based streaming service is launching channels for the social media superstars, featuring live and pre-recorded skits.
Why the loopy world of Vine is so hot right now
Endemol Beyond USA’s Will Keenan on the platform’s success with respect to audience acquisition, plus, our list of the top 3 creators on the video platform.
Incubating audiences online to attract traditional media dollars
Moving content to traditional platforms is still the best way to make money off of their digital content, producers say.