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DistributionMTV rocks in Rio with LiveXLive
The deal, which included coverage of the last day of the Rock in Rio Music Festival, gives the youth-oriented channel access to LiveXLive’s live-music content.
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FeaturedMTV brings bite-sized advice to Snapchat
Laci Green will host the sex and relationship advice series Pants Off, as the network continues to chase young audiences on mobile.
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FeaturedYouTube welcomes Canada’s next big digital stars
Mark Swierszcz has moved from Bell Media to Google Canada to lead YouTube Space Toronto, with the aim of growing the local creator base.
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NewsMTV makes a racket with new digital series
The Viacom-owned music network has once again bolstered its digital offerings as it attempts to appeal to mobile-minded millennials.
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FeaturedMichael Klein exits Conde Nast for MTV
The digital executive will now head up original content for the youth-focused music network as it attempts to attract Gen Z viewers.
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AdvertisingViacom, comScore ink cross-platform measurement deal
The partnership comes as more linear networks expand their audience reach online with SVOD, OTT and ad-supported channels.
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FeaturedMTV produces music doc on Snapchat
MTV Snapchat Docs: Art/Life/A$AP Ferg bowed March 16, marking the second major Snapchat project for the network in as many weeks.
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AdvertisingReese’s to take over MTV’s Snapchat channel
The candy brand will air 10-second advertisements during the annual Woodie Awards as the music network looks to reach Gen Z on digital.
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AdvertisingViacom, Snapchat deepen their commitment
Both MTV and Comedy Central will add new Discover channels and fresh content for young viewers the U.S. and abroad.
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EntertainmentHulu renews content deal with Viacom
The SVOD – which will remain U.S.-only for now – has acquired rights to Broad City, Inside Amy Schumer and more.
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