Creating for the next generation
In Canada, media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
Mondelez ‘disappointed’ by U.K. ad standards ruling
An Oreo campaign featuring YouTubers did not clearly indicate that the videos were paid for, the U.K. Advertising Standards Authority says.
Mondelez to move 10% of ad budget to online video
The company behind Oreo and Cadbury brands makes a pact with Google that will see it produce new content with Fullscreen.
TubeMogul talks Mondelez programmatic deal
Mondelez has tapped TubeMogul to handle its online video buying, but MediaVest still has an important role to play when it comes to analytics and measurement.
Cadbury finds egg-cellent results with Google+
IAB figures show online ad revenues jumped to $42.8 billion last year. But with the bulk of that figure made up of search advertising, digital platforms face the challenge of convincing buyers to invest more in rich media campaigns.