Major League Baseball expands Snapchat presence with new series
MLB Wednesdays is the first regularly scheduled sports programming on the mobile platform.
The Whistle launches Xbox 360 app
John West, founder and CEO of The Whistle, talks content strategy and explains what makes his sports app unique.
SendtoNews scores MLB deal to syndicate web video
Short-form video clips, original long-form programming and game highlights are included in the multi-year agreement with the baseball organization.
AOL’s MapQuest debuts video series with MLB.com
Hosted by comedian Matt Fisher of Upright Citizens Brigade Theatre, Key to the City will explore touristy sights around American cities hosting baseball games.
Time-backed digital sports channel to debut this spring
Live-streaming multi-sport network 120 Sports will create original programming in two-minute segments, and in addition to the publisher, content partners include NHL, MLB.com, and the NBA. But wait, no NFL?