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FeaturedMiTu looks to tap the Latino vote
The MCN has partnered with a civic advocacy group to produce content and live shows aimed at getting plugged-in millennials to the polls.
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AnalyticsTelemundo brings the Spanish heat
Alongside its cross-platform property, NBCU Hispanics Plus, the VOD platform reached the most Hispanic viewers in 2015.
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ProgrammingYipTV expands focus internationally
How targeting the Hispanic community in the U.S. is leading to growth opportunities among other diasporas for the OTT provider.
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FeaturedMitu secures $27 million from AwesomenessTV, Verizon
The Latino-focused MCN has raised a total of $43 million to date, signalling the importance of Mitu’s chief audience demographic for certain brands.
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FeaturesFrom the Big Chair: Beatriz Acevedo
The president of MCN MiTu on tapping untapped markets, the benefits of experimentation and exploring partnerships that make sense.
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DistributionMitu tapped as official influencer network for Latin Grammys
This marks a new strategy at the MCN to use Hispanic influencers to capitalize on all the social-media chatter during major televised events.
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FeaturedMiTu pushes further into mobile video
While no details have been firmed up, the hiring of an Upworthy exec and promised creator tools offer a peek into the MCN’s new mobile strategy.
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DistributionInside MiTu and NBC Universo’s summer fling
The partnership between the two networks, which led to the summer series Vive el Verano, might extend to longer-form content in the fall.
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NewsGOVA appoints Chris Dorr as executive director
Previous executive director Paul Kontonis will assume the role of president for the digital media trade organization.
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NewsDiscovery U.S. Hispanic and Mitu pact on multi-platform development
The two companies will produce a slate of original digital and television series around Mitu’s most successful social influencers.
Articles tagged with: MiTu
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