-
DistributionHearst and Verizon partner to target millennials
The two companies have teamed up to produce content for a mobile-first generation made up of increasingly powerful digital video consumers.
-
AdvertisingRafe Oller on why TV execs shouldn’t underestimate millennials
The GM at Z Living goes On The Record with StreamDaily about how execs can find the advantage in a new era of content consumption.
-
AnalyticsIt’s not just your kids: Millennials really are second-screen addicts
A new CTA study finds that viewers, especially those under 34 years, are distracted by digital devices while watching another screen.
-
AnalyticsWildness presents Gen Z, deconstructed
A new study into cord-never kids shows zero appetite for linear television, and a growing sense that real-life experience, not technology, is what counts.
-
AdvertisingMsLabelled returns for season two
The newest installment of the fashion-focused digital series is sponsored by tea brand Tetley, which will integrate its products into the episodes.
-
AdvertisingMuch Digital Studios announces new brand partnerships
The newly-launched MCN has partnered with the likes of Puma, Bell and Virgin Mobile on a slew of millennial-targeted content.
-
EntertainmentSupergravity Pictures to produce Elliott Morgan special
The deal with the YouTube comic and host of Mashable Minute comes on the heels of a strategic investment from Otter Media.
-
EntertainmentUnivision unveils Hispanic-focused creator network
The new MCN aims to tap into a key audience of so-called “billennials” – bilingual millennials who, in this case, speak English and Spanish.
-
EntertainmentDefy Media looks to cash in on digital game shows
The MCN is partnering with Andrew Golder, creator of Penn & Teller: Fool Us, to create a slate of millennial-targeted shows.
-
FeaturesPopsugar Latina launches with JCPenney sponsorship
The English-language beauty, entertainment and lifestyle platform hopes to delve into original video over the next few months.
Newsletter