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DistributionHearst and Verizon partner to target millennials
The two companies have teamed up to produce content for a mobile-first generation made up of increasingly powerful digital video consumers.
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AdvertisingRafe Oller on why TV execs shouldn’t underestimate millennials
The GM at Z Living goes On The Record with StreamDaily about how execs can find the advantage in a new era of content consumption.
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AnalyticsIt’s not just your kids: Millennials really are second-screen addicts
A new CTA study finds that viewers, especially those under 34 years, are distracted by digital devices while watching another screen.
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AnalyticsWildness presents Gen Z, deconstructed
A new study into cord-never kids shows zero appetite for linear television, and a growing sense that real-life experience, not technology, is what counts.
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AdvertisingMsLabelled returns for season two
The newest installment of the fashion-focused digital series is sponsored by tea brand Tetley, which will integrate its products into the episodes.
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AdvertisingMuch Digital Studios announces new brand partnerships
The newly-launched MCN has partnered with the likes of Puma, Bell and Virgin Mobile on a slew of millennial-targeted content.
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EntertainmentSupergravity Pictures to produce Elliott Morgan special
The deal with the YouTube comic and host of Mashable Minute comes on the heels of a strategic investment from Otter Media.
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EntertainmentUnivision unveils Hispanic-focused creator network
The new MCN aims to tap into a key audience of so-called “billennials” – bilingual millennials who, in this case, speak English and Spanish.
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EntertainmentDefy Media looks to cash in on digital game shows
The MCN is partnering with Andrew Golder, creator of Penn & Teller: Fool Us, to create a slate of millennial-targeted shows.
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FeaturesPopsugar Latina launches with JCPenney sponsorship
The English-language beauty, entertainment and lifestyle platform hopes to delve into original video over the next few months.
Articles tagged with: millennials
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