Former MediaVest exec hired by Videology
Tim Castree comes to the video advertising platform after a lengthy stint at Starcom MediaVest Group.
Mondelez to move 10% of ad budget to online video
The company behind Oreo and Cadbury brands makes a pact with Google that will see it produce new content with Fullscreen.
TubeMogul talks Mondelez programmatic deal
Mondelez has tapped TubeMogul to handle its online video buying, but MediaVest still has an important role to play when it comes to analytics and measurement.