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Entertainment#NewFronts: Dwayne ‘The Rock’ Johnson sets up shop with Studio71
The former wrestler will launch a YouTube channel with the MCN, which also rolled out four new series and renewed some lucrative brand deals.
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FeaturedYouTube welcomes Canada’s next big digital stars
Mark Swierszcz has moved from Bell Media to Google Canada to lead YouTube Space Toronto, with the aim of growing the local creator base.
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AdvertisingYouTubers love coffee – and Star Wars
Coffee-Mate’s new campaign harnesses the reach of Matthew Santoro, iJustine and Toby Turner, with a total subscription tally of more than 13 million.
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AwardsConnor Franta and Fousey Tube take top honors at Streamy Awards
Other big winners included Matthew Santoro, Lilly Singh, Dominic Sandoval and Dawson’s Creek star James Van Der Beek.
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EntertainmentSix degrees of TruTV’s new series
What do Albert Einstein, breast implants and YouTubers The Fine Bros. have in common? They’re all coming soon to linear TV.
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AwardsSnapperHero, Epic Rap Battles and Freddie Wong score with Streamy nods
The fifth-annual awards feature an increased emphasis on platforms outside of YouTube, including SnapChat, Vine and Instagram.
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FeaturedLife beyond YouTube: Matthew Santoro
The 29-year-old trivia buff talks outside projects, the reality of burnout and just how much longevity he thinks his online career has.
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EntertainmentYoutuber Matthew Santoro signs book deal
Mind=Blown will stay true to Santoro’s style, focusing on interesting and often bizarre facts about science, technology and history.
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AdvertisingNicole Arbour’s Periscope awakening
The YouTuber has partnered with the caffeinated Awake chocolate bar maker to create a music video.
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EntertainmentCollective Digital Studio heads north with Toronto office, new EVP
Jordan Bortolotti will lead the new Toronto office, arriving from Blue Ant Media, where he was director of digital solutions.
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