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FeaturedFrom toy maker to content creator: Licensing IP in the digital age
Execs from Hasbro and Mattel explore the rise of digital at the annual Int’l Licensing Industry Merchandisers’ Association convention in Las Vegas.
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DistributionMattel’s Thomas & Friends taps UGC fan power
More YouTube content inspired by the Thomas Creator Collective will come from an expanded pact between the global toyco and Driver Digital Studios.
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EntertainmentFour American Girl specials are headed for Amazon
The Mattel brand has signed a multi-year, multi-million-dollar deal with the SVOD, adding to its ongoing drive into the online video space.
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EntertainmentDC launches online superhero hub for girls
The comic company has partnered with Warner Bros., Mattel and Lego to launch a site and web series dedicated to young female comic fans.
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FeaturesYouTube doc celebrates Thomas the Tank Engine
Toy maker Mattel produced the documentary in partnership with Tongal, an online site that connects creators with sponsors and projects.
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Features
YouTube doc celebrates Thomas the Tank Engine
Toy maker Mattel produced the documentary in partnership with Tongal, an online site that connects creators with sponsors and projects.
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DistributionDC Super Hero Girls franchise to launch this fall
The new immersive digital experience will see Wonder Woman, Supergirl and Batgirl join forces for the new spinoff.
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MobileMattel rolls out year-long YouTube strategy for Thomas & Friends
Thomas the Tank Engine’s 70th birthday prompts Mattel to commission a full year of episodes of Thomas & Friends for YouTube.
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NewsNickelodeon takes WWE Slam City from web to TV
World Wrestling Entertainment’s stop-motion animated web series is debuting tonight on Nick’s primetime programming block in the U.S.
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NewsMattel Playground Productions sells Ever After High to Netflix
The toymaker’s in-house production studio will make a 12-episode original series and a film based on its line of dolls, as Netflix continues to bolster kids programming.
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