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DistributionTumblr goes all out into live video
The Yahoo-owned platform has integrated competing streamers like YouTube Live and Kanvas, with content deals from Mashable and Refinery29.
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Entertainment#NewFronts: Mashable vies for viewers’ eyes
Among the promised programming is a collaboration with Bravo Media, which unveiled its own slate of originals as the NewFronts wraps.
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DistributionTelemundo targets Gen M with digital partnerships
The Spanish-language broadcaster will work with Buzzfeed, Vox and others to produce content that taps an increasingly influential demo.
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FeaturedMashable’s new digital focus claims casualties
As part of the shift, the company parts ways with execs Jim Roberts and Seth Rogin, and on boards Funny or Die’s Ed Wise and NBC’s Greg Gittrich.
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FeaturedMashable to delve further into original video
Since launching its digital video studio one year ago, the tech and business news site reports a 69% growth in branded-content revenue.
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EntertainmentBravo, Mashable pair on short-form series copro
Under the deal, the U.S. cable network and digital studio will jointly develop and produce four online shows that will start rolling out in late spring.
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DistributionBrian Hunt heads to Believe Entertainment
The former Yahoo creative exec is tasked with identifying a pipeline of digital-first original series for OTT and distribution partners.
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