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AdvertisingYahoo debuts video series sponsored by H&R Block
The six-episode project comes as digital brands move deeper into collaborations with advertisers as a means of funding content creation.
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AdvertisingMarriott releases Two Bellmen Two trailer
With digital projects resulting in serious revenue generation for the hotel brand, the company is now focusing on scaling its content portfolio.
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AdvertisingMarriott’s David Beebe on ditching disruption
As the hotel chain preps for the premiere of its latest short film, its VP of content talks to StreamDaily about how to engage millennial travelers.
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AdvertisingMoxy Hotels bows YouTube series
In Do Not Disturb, Taryn Southern parties it up with fellow influencers, like Flula and Mamrie Hart, in an effort to appeal to jet-set millennials.
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Advertising
Marriott hires Freida Pinto for Two Bellmen sequel
The hotel chain’s second short film comes as consumers gain control of when, where and how they interact with brands, says David Beebe.
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EntertainmentMarriott launches VR service in some hotels
VRoom Service allows guests to order a Samsung virtual reality headset to their rooms. Plus, the hotel chain has launched a new series, VR Postcards.
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AdvertisingGrace Helbig joins Marriott campaign
The popular YouTuber, author and public speaker is the latest digital influencer to work with the hotel chain on branded content.
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NewsReach Agency appoints Matt Labate VP of creative
Formerly with Discovery Digital, Labate most recently worked with the social video marketing agency on its “I Get Beggin” Purina campaign.
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ProfilesTalenthouse co-founder Q&A: Linking creators with brands
Maya Bogle tells StreamDaily why artists come first and the benefits of a well-defined creative brief.
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LaunchesSnapchat tunes into branded channels
The sharing platform bows the new feature Discover, with ad-supported channels from CNN, Comedy Central, ESPN, People and others.
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